Abstract

Public Relations Methods Used to Improve the Image of The Local Product (A Field Study of Public Relations Activities in The State Company for Textile and Leather Industries)

M. Dr. Sadiq Hassan Kazem

Volume: 11 Issue: 4 2021

Abstract:

It is no secret to anyone the important role of national industries and the need to improve their image among the Iraqi citizen because of his role in supporting the local economy, so this research came to address the public relations methods used to improve the image of the local product (a field study of public relations activities in the General Company for the Textile and Leather Industry), Where the first topic of the research dealt with the methodological framework represented by presenting the research problem and its importance, defining its objectives and the scientific method followed in it, reviewing the research tools with defining concepts and terminology, while the second topic dealt with the theoretical framework and dealt with it The researcher pointed to the importance of public relations in the General Company for the Textile and Leather Industry. As for the third topic, it dealt with the field study, through which the researcher reached several scientific results, perhaps the most prominent of which is that most of the workers in the media department are experienced, in addition to the fact that exhibitions and the social networking site Facebook are among the most prominent means Contact used by the company.

DOI: http://doi.org/10.37648/ijrssh.v11i04.019

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