Abstract

INDIAN TELEVISION COMMERCIALS REINFORCING TRADITIONAL GENDER IMAGES AND ROLES

Ritwika Biswas

Volume: 2 Issue: 3 2012

Abstract:

Gender refers to the socially constructed roles, behaviour, activities and attributes that a particular society considers appropriate for men and women (WHO). Gender is one of the most studied social paradigms as it is the main paradigm that people use in determining how to act and interact with others. For this reason, it is important to look at the ways in which individuals receive messages about gender norms.

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References

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