Abstract

Start-ups in Promotion of Indian Economy: The Sustainable Growth Strategies

Dr. D. Muniswamy

Volume: 15 Issue: 1 2025

Abstract:

Acknowledging the unique challenges and opportunities presented by the Indian market, the research aims to uncover strategies that propel start-ups towards enduring success while fostering environmental and social sustainability. The study employs a multifaceted approach, combining quantitative analysis, case studies, and interviews with key industry players. By scrutinizing the intersection of financial viability, innovation, and ecological responsibility, the research aims to distil actionable insights for start-ups navigating the complexities of the Indian business environment. It explores how start-ups can integrate sustainability into their core business models, creating a synergistic relationship between growth and responsible corporate practices. The findings of this study not only offer practical guidance to start-ups seeking sustainable trajectories but also contribute to the broader discourse on responsible business practices within the Indian entrepreneurial landscape. As startups increasingly become pivotal drivers of economic growth, understanding and implementing sustainable strategies becomes paramount, not only for individual success but also for the overall well-being of the ecosystem in which they operate.

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